Case Studies

🌱 Case Studies for Lettuce Market Co.

Digital Marketing & Fundraising

Farm Sanctuary

Challenge: Farm Sanctuary needed to increase donor engagement and reach new audiences with fresh, authentic storytelling.
Solution: Led strategic email marketing campaigns and cultivated influencer + celebrity partnerships to amplify campaigns.

Impact:

  • Contributed to nearly $5M in donations through digital campaigns in 2024.
  • Assisted the “Adopt a Turkey” flagship campaign, raising over $300K in 2024.
  • Built a peer-to-peer fundraising program to expand grassroots reach.

Affiliate & Influencer Program

Better Bears

Challenge: Better Bears wanted to drive eCommerce sales through authentic influencer marketing without a huge ad spend.
Solution: Built and launched a micro-influencer and affiliate program, recruiting creators aligned with the brand’s vegan values.

Impact:

  • Secured 40+ creator partnerships.
  • Generated a 25% lift in sales and 35% boost in website traffic.

Influencer Campaigns

Very Good Butchers

Challenge: As a plant-based brand, Very Good Butchers needed to boost awareness and build trust through creator-led storytelling.
Solution: Managed end-to-end influencer campaigns, from briefs and sourcing to content delivery and reporting as well as creating an Affiliate program.

Impact:

  • Delivered authentic content that boosted awareness and drove conversions, including a 40% lift in sales in 2020.
  • 45% increase in social media engagement within the first three months.

Marketing Strategy

Vegan Supply

Challenge: Vegan Supply, one of Canada’s largest vegan retailers, needed to modernize its brand presence and grow both online and offline sales. With multiple storefronts and an e-commerce platform, the company faced the challenge of scaling its community engagement, increasing customer acquisition, and establishing a stronger digital footprint in a competitive retail space.
Solution: Executed the first ever strategic social media and marketing campaign & implemented consistent KPI tracking and reporting to measure social growth, engagement, and ROI.

Impact:

  • Doubled online sales two years in a row on World Vegan Day through social activation
  • Grew key social channels organically (10K → 24.9K and 8K → 16.8K).
  • Strengthened brand awareness while building a community-driven retail experience that blended digital and in-store success .
  • Expanded the business by launching Shop Friend and Faux, a sister boutique store that reinforced the brand’s presence in the vegan retail market.